“The Summer Of Giving” HEB’S New Initiative

The Texas based grocery chain, HEB, unveiled a new initiative Wednesday in its commit to bringing much-needed food to millions of Texans, especially as more families turn to food banks during the coronavirus pandemic.
‘Summer of Giving’ is a joint project with the grocery chain’s longtime partner Feeding Texas. Feeding Texas said food bank use has doubled compared to last year. In June alone, the network distributed more than 80 million pounds of food statewide. The nonprofit organization supports a large network of food banks across the state. During the campaign, H-E-B will make a donation to Feeding Texas each time a shopper buys an H-E-B brand product. The company said it will make donations up to $2 million, funding almost 2 million meals. The campaign ends Sept. 8th.