It’s all about “Top Of Mind” Awareness. The more people hear your ad, the more they will remember your business name and what products and services your business offers! If you’re a car dealer..the more people hear your name, they will think of you first when they are in the market for a car. When people need furniture, it’s the Furniture Dealer whose radio ads listeners have been hearing over and over that they will think of first! It’s the same for any category of business. Don’t you want potential customers to think of your business first if they need a product or service?